Hi! My name is Lin!

Shirleen or Lin's professional profile photo

I am Sydney-based UI and elearning designer and consultant. Originally from Indonesia, then travelled to Singapore and Shanghai I have worked in private and public organisations in marketing, advertising and design industries internationally.

Moved to Sydney in 2016, I slowly shifted to becoming a UI and elearning designer. Now, I focus on optimising UI & UX on digital design and elearning design & development.

I love crafting online learning solutions that is in line with businesses' brands. I craft elearning products as branding and marketing tools for brands.

I hold a Bachelor Degree in Visual Communication. I also participated in two years Fine Arts course at the National Art School majoring in Ceramic and Sculpture.

What I’ve done


Full time digital and elearning designer for myself

NSW Customer Service

My role was eLearning Instructional Designer

World Learning Centre

As an Academy Developer, I worked with client such as Grill'd, Ben & Jerry's, Seagrass, Scotch Collective.

🏆 Best Learning Designer 2020 Award

Winning the online learning design competition

Move to Sydney, Australia

National Art School

Two-year Fine Arts course in Ceramic and Sculpture.

George P.Johnson

Integrated Designer

Mailman Group

Graphic and Web Designer

Zeno Group

Integrated Designer

Move to Shanghai, China

Bachelor of Visual Communications

Three-year undergraduate program at the Raffles Design Institute

Moved to Singapore

Here's the tool that I use

Rounded articulate storyline logo in pink.

Articulate Storyline

eLearning authoring tool
Rounded Articulate Rise logo in orange

Articulate Rise

eLearning authoring tool
AdobeXD logo.

Adobe XD

Prototyping tool
Adobe Illustrator logo

Adobe Illustrator

Graphic design
Photoshop logo

Adobe Photoshop

Graphic design
Indesign logo

Adobe InDesign

Graphic design
GlideApp logo


App builder
Canva logo


Graphic design
Rounded Sketch logo in color.


Prototyping tool
Wix logo.


Website builder
Squarespace logo


Website builder

Skills I have to help you with..

Instructional Design

Working with your Subject Matter Expert, I help you to develop content and storyboard that suits your learner persona.

Graphic Design

With a mix of authoring tools, I reengineer and curate graphics to develop graphics to make it relevant to your content.

Project Management

I provide project timeline and ensure we deliver the outcomes on time and in line with project expectations.

eLearning Design & Development

I utilise micro-learning, interactivity, mobile learning, scenario-based learning to create learning experience that can boost the confidence of your people to apply their new skills.

Website Design & Development

I developed website using Wix or Squarespace website builder to create online marketing presence, be it for business, learning course, or just personal brand.

User Interface Design

I curate graphic design with user experience principles to ensure that your digital solution in line with your brand and connect with you audience.

Frequently asked questions

How do you charge?
black plus icon
I charge project-based, that means I send you a quote for a project. For hourly hire or consultation my current fee is AU$120. I am also working on a menu price (coming soon).
Will I receive all the working file?
black plus icon
Yes. You will receive a copy of all the working files, unless stated otherwise.
How does the payment work?
black plus icon
A 50% deposit require to start projects. Then rest of the payment is completed before handing over the working file.