Hi, my name is Lin.

Shirleen or Lin's professional profile photo

About me

I am a remote consultant focusing on custom elearning development and visual design for elearning based in Sydney, Australia.

I was born and grew up in Indonesia, studied in Singapore, and began my career in Shanghai.  I have worked in private and public organisations specialising in elearning, design, and marketing. I started my life in Sydney studying art while working as a designer.

I came across a job in an elearning company that sparked my curiosity, I went on a journey to continue doing the work I love; visual experiences in online learning.

My approach to the design and development process is intuitive. I apply visual and instructional design principles to my work.

My experiences


Full-time elearning designer and developer for my own company

NSW Customer Service

My role was eLearning Instructional Designer

World Learning Centre

As an Academy Developer, I worked with client such as Grill'd, Ben & Jerry's, Seagrass, Scotch Collective.

🏆 Best Learning Designer 2020 Award

Winning the online learning design competition

Moved to Sydney, Australia

National Art School

Two-year Fine Arts course in Ceramic and Sculpture.

George P.Johnson

Integrated Designer

Mailman Group

Graphic and Web Designer

Zeno Group

Integrated Designer

Moved to Shanghai, China

Bachelor of Visual Communications

Three-year undergraduate program at the Raffles Design Institute

Moved to Singapore

The tools that I use

Rounded articulate storyline logo in pink.

Articulate Storyline

eLearning authoring tool
Rounded Articulate Rise logo in orange

Articulate Rise

eLearning authoring tool


eLearning authoring tool
AdobeXD logo.

Adobe XD

Prototyping tool
Adobe Illustrator logo

Adobe Illustrator

Graphic design
Photoshop logo

Adobe Photoshop

Graphic design
Indesign logo

Adobe InDesign

Graphic design
GlideApp logo


App builder
Canva logo


Graphic design
Rounded Sketch logo in color.


Prototyping tool
Wix logo.


Website builder
Squarespace logo


Website builder

I can help you with..

eLearning Development

I develop courses into variety formats such as interactive elearning, mobile learning, or interactive PDF to optimise learning effectiveness.

Instructional Design

Working with your Subject Matter Expert, I help you breaking down content, craft the content into the language that inspires your learners, or adding instructional text to support the learners.

Visual Asset

With a mix of authoring tools, I curate and reengineer images and graphics to develop visual assets that are relevant to your learning content.

Project Management

I provide project timeline and ensure we deliver the outcomes on time and in line with project expectations.

eLearning Theme

I create visual theme for the learning whilst applying user experience principles to ensure that your digital solution is in line with your brand and connect with you audience.

Resources Development

I develop necessary resources such as PDF forms or additional readings in line with your branding to support the learner throughout their learning experience.

Frequently asked questions

How do you charge?
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I charge project-based, that means I send you a quote for a project. For hourly hire or consultation my current fee is AU$150. I am also working on a menu price (coming soon).
Will I receive all the working file?
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Yes. You will receive a copy of all the working files, unless stated otherwise.
How does the payment work?
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A 50% deposit require to start projects on a big amount. Then rest of the payment is completed before handing over the working file.